lunedì, 19 novembre, 2012, 13:42 - Guerrilla marketing
In occasione dell’apertura di un nuovo punto vendita nella città di Firenze, Intersport ha deciso di coniugare la sua passione per lo sport con il cuore della città, l’arte.
Alcune statue viventi vestite da sportivi hanno infatti "percorso" le vie principali del centro cittadino celebrando lo sport come opera d’arte. Calciatori, cestisti, corridori e rugbisti hanno così dato vita ad una mostra itinerante che ha sorpreso e coinvolto il pubblico passante.
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mercoledì, 14 novembre, 2012, 12:28 - Generale
Smart and fun ad by Smartwater addressing all the rumors about actress Jennifer Aniston. The commercial is made with fake stolen security tapes from Jennifer’s house and shows the ridicule of the rumors.
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martedì, 13 novembre, 2012, 17:12 - E-buzzing
Marc Jacobs' staff knows how to use shockvertising to make people talk about the brand. Here's a brand new spot that was posted on YouTube yesterday. What the hell is this guy doing?
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mercoledì, 7 novembre, 2012, 16:51 - Viral marketing
PETA loves to shock, that we know. If they don’t use famous supermodels such as Joanna Krupa or Elisabetta Canalis, they try to shock with other ideas, such as the famous ‘Death Bet’ from Berghs School of Communication. But this time, it’s different, and pretty disgusting..
“Increase your sexual stamina, go vegan”
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martedì, 6 novembre, 2012, 13:41 - Guerrilla marketing
To promote MTV Pranked Show, a program that showcases homemade pranks filmed by young people, they attached a man to a pillar in the center of Belgrade, as if it was the result of a last night's prank!
Passers-by were quite surprised and shared images of the taped guy on social networks. The buzz generated more than 100'000 euros of media coverage!
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