Wonderbra Decoder 
mercoledì, 21 novembre, 2012, 13:21 - Generale


Wonderbra launched a great campaign including mobile, print and YouTube. The user was invited to download an app, the Wonderbra Decoder, via a QR code on prints to discover the undies of supermodel Adriana Cernanova. With the app, you could either scan the print ad or scan the sound of the YouTube video to see Adriana's secrets.

The campaign is really well put together and all the elements are perfectly coordinated. Download the app on your phone (Wonderbra Decoder) and scan the picture above or the video below. It's worth it :-)


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Creature Greeder 
martedì, 20 novembre, 2012, 15:52 - Generale


Awesome idea by the agency Creature of London and great example of poly-sensoriality! All visitors of the agency are invited to create their avatar by shaking an iPad and indicate the reason of their visit. To bring the avatar to life, they simply have to blow on the tablet. The curious animal then flies away and appears on the screens in the room. The visitor finally receives a ticket with various pieces of information, including a voucher for a honeypot.
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Lo sport è un’opera d’arte 
lunedì, 19 novembre, 2012, 13:42 - Guerrilla marketing


In occasione dell’apertura di un nuovo punto vendita nella città di Firenze, Intersport ha deciso di coniugare la sua passione per lo sport con il cuore della città, l’arte.

Alcune statue viventi vestite da sportivi hanno infatti "percorso" le vie principali del centro cittadino celebrando lo sport come opera d’arte. Calciatori, cestisti, corridori e rugbisti hanno così dato vita ad una mostra itinerante che ha sorpreso e coinvolto il pubblico passante.
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Jennifer Aniston security tapes 
mercoledì, 14 novembre, 2012, 12:28 - Generale


Smart and fun ad by Smartwater addressing all the rumors about actress Jennifer Aniston. The commercial is made with fake stolen security tapes from Jennifer’s house and shows the ridicule of the rumors.
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Marc Jacobs Jack of all Shades 
martedì, 13 novembre, 2012, 17:12 - E-buzzing


Marc Jacobs' staff knows how to use shockvertising to make people talk about the brand. Here's a brand new spot that was posted on YouTube yesterday. What the hell is this guy doing?
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