His, Hers 
domenica, 16 dicembre, 2012, 12:59 - Viral marketing




Super creative commercials for World Aids Day. The pictures in the videos correspond to words commonly used to refer to sexual organs. The message is straightforward without revealing everything. What do you think?
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Publicis' digital wishes for 2013 
sabato, 15 dicembre, 2012, 17:20 - Viral marketing


Maurice Lévy, Publicis' CEO, gives his best wishes for the new year every year. The videos are long and a bit boring and people usually skip some parts. This year, he created an interactive clip on YouTube. Every time you'll try to skip some parts or just pause the video, he'll tell you something funny. Just watch the video on YouTube, pause or skip and enjoy!
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Topless 
mercoledì, 12 dicembre, 2012, 17:54 - Generale


Fiat Abarth goes topless in new TV commercial. In the ad, a scorpion, symbol of Abarth, is cutting the bikini top of a woman on the beach. The video promotes the new Fiat 500 Cabrio, cute and topless.
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TomTom (almost) makes a viral 
mercoledì, 5 dicembre, 2012, 13:24 - Viral marketing


TomTom created this almost-viral video using viral videos to promote its Christmas challenge. You will recognize, among other things, the Old Spice guy, the "Will it blend"-challenge or the Evian babies.
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You can't live in a waitinglist 
domenica, 2 dicembre, 2012, 21:09 - Generale


In Belgium, numerous of disabled people are on a waiting list for a disabled-friendly house. To put an end at this situation and raise awareness, a group of 6 disabled people decided to squat a house and record their own version of the music video "Our House". People were invited to squat along virtually on this website.
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