Techno-Pôle e-Motion 
mercoledì, 9 gennaio, 2013, 18:17 - Generale


Just wanted to share this stop-motion video with you that was created by MTZ Production for Techno-Pole in Sierre, Switzerland.


  |  [ 0 trackbacks ]   |  permalink
First Facebook poke campaign 
lunedì, 7 gennaio, 2013, 20:37 - Generale


We're back after a two weeks holiday! It is time for us to wish you a happy new year :-)

As you may know, Facebook recently launched Poke on mobile, an app that lets you share short, self-destructing messages with your Facebook friends.

To promote its one time sale on tights, Delta created a 10 seconds sexy video, featuring a model, that was sent to the model's fans. At the end of the video, fans could get privileged discounts.

Let's be creative! :-)


  |  [ 0 trackbacks ]   |  permalink
Business Intelligence + Social Web = Social Intelligence 
venerdì, 4 gennaio, 2013, 12:40 - Social networks


Come la business intelligence è da un decennio uno dei settori a più alta innovazione del software, anche la Social Intelligence – che si potrebbe definire la Business Intelligence applicata al Social Web - è destinata a riservarci grandi sorprese.
Tuttavia, come evidenziato da Harvard Business Review Italia nell’articolo Il potenziale non sfruttato della Social Analytics:
“Siamo terzi al mondo nell’utilizzo dei social network, ma quasi ultimi tra i Paesi progrediti nel saperli sfruttare (esattamente come accade con i telefonini). Eppure il potenziale è enorme. Ad esempio la social analytics si sta affacciando da noi solo ora. Il fatto che in Italia non stiamo partecipando a questa ondata, è un grave handicap socioeconomico.”
I brand necessitano di tecnologie abilitanti e competenze specialistiche per sfruttare tutte le potenzialità di questa trasformazione epocale.
  |  [ 0 trackbacks ]   |  permalink
Tic Tac Likes Matt 
giovedì, 3 gennaio, 2013, 15:24 - E-buzzing


What a great way to say thank you to your Facebook fans! Tic Tac France published this video where the CEO himself thanks the 1 million fan, Matt, and tells him this: "If you like us, Matt, we'll like you back". In the video, we can see that the whole company is totally obsessed with Matt, displaying his picture everywhere, buying promotional products after his image or doing the things he likes. The clip is hilarious and worth watch (even though it's in French).


  |  [ 0 trackbacks ]   |  permalink
CompuCard 
mercoledì, 2 gennaio, 2013, 16:15 - Generale


For TBWA Toronto 25th anniversary, the agency created a holiday card that celebrates its digital heritage. The card captures both the spirit of the digital past and future. You'll love the vintage look and you'll adore the interactive features. Good job!


  |  [ 0 trackbacks ]   |  permalink

Indietro Altre notizie