Thought before action 
martedì, 5 marzo, 2013, 15:07 - Viral marketing


Dove always celebrated the power of real beauty; real women with real shapes. Dove developed a Photoshop add-ons that tagged at art directors, graphic designers and photo retouchers and whose message was "don't manipulate our perceptions of real beauty". Each time the target group used the add-ons, it reverted the photo to its original state, instead of adding a skin glow effect.


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Tug Toner 
lunedì, 4 marzo, 2013, 11:36 - Viral marketing

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The Coke Chase 
lunedì, 4 marzo, 2013, 07:21 - Generale


Showgirls, badlanders or cowboys? Who will win the Coke on Game Day? Here's Coca Cola new Super Bowl campaign for 2013. A teaser campaign invites people to go on a website and vote for their favorite team. The user can then disturb and sabotage the chase of the other teams. In order to slow down the others even more, the user has to share the adventure on social media.
Can't wait to see all the Super Bowl ads! Don't you?



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La vita in 5 secondi 
domenica, 3 marzo, 2013, 21:56 - Generale

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BOOMBUZ the new international brand! 
sabato, 2 marzo, 2013, 08:37 - Generale
BOOMBUZ is a new international brand headquartered in Vienna (Austria) with the aim to leave a sustainable impact on the modern footwear market. Through its vision BOOMBUZ created a world innovation: shoes solely made of natural and pollutant-free components. 100% biodegradable and 100% compostable.


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