Polaroid (Finally) Launches iPhone App 
mercoledì, 27 marzo, 2013, 09:04 - Generale


Speaking of Polaroid, the ailing-but-once-awesome instant photo company has come out with its own iPhone app. And guess what? It’s yet another Instagram clone, only it’s not free and it even has extra in-app purchases.

The app is called Polamatic, and it lets you snap photos, add filters and grames, and then upload them to Facebook, Twitter, Flickr, Tumblr or Instagram (just like Instagram!). The schtick here is that the frames aren’t just any old Polaroid-ish
frames. No, they’re actual scans of “new, used, and vintage Polaroid frames.”

Polamatic comes with 12 effects, 12 frames and 12 different fonts which are used for the app’s only original feature: writing on a photograph’s chin. These are all included in the $1 asking price, and there are two more packs of 12 frames for $1 apiece, plus a 12-pack of filters for another $1.

I like the writing-on-pictures part of the app, and selling extra packs of frames and effects is fine (and probably what Instagram should have been doing all along). But it all comes a little too late. After all, why bother with this when you can have the real thing for free?


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Official Paramount video for Star Trek Into Darkness promo event during Earth Hour in London  
martedì, 26 marzo, 2013, 08:45 - Guerrilla marketing



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Pilao Coffee: Alarm clock app 
lunedì, 25 marzo, 2013, 08:18 - Generale




Pilao Coffee is a traditional Saralee’s brand coffee in Brazil. To promote their new 5 flavors they made an alarm clock app. Now you are going to wake up in a different and exciting way. There are 30 alarm clocks divided into 5 different flavours: Classic: you can wake up like your great grandparents used to be. Dark: wake up no matter what. Smooth: for an easy and refresh wake up. Decaf: wake up in a slowly way and Organic: wake up with the sounds of nature.The app is currently available on Apple and Android devices.
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I nostri servizi 
domenica, 24 marzo, 2013, 22:12 - Marketing Street News


01) Business Plan
02) Marketing Plan
03) Matrice crescita-quota di mercato relativa
04) Matrice Attrattività-Competitività
05) Analisi SWOT
06) Indicazioni dell'analisi di portafoglio delle attività
07) Strategie di sviluppo di base
08) Strategie di base nei mercati esistenti
09) Strategie di crescita
10) Crescita intensiva
11) Crescita integrativa
12) Analisi di geomarketing georeferenziata
13) Strategie di diversificazione
14) Strategie di sviluppo competitive
15) Strategie competitive del Leader
16) Strategie degli sfidanti
17) Strategie dei Followers
18) Strategie di co-branding
19) Analisi e strategie di webmarketing
20) Analisi e strategie seo
21) Realizzazione website
22) Realizzazione video
23) Realizzazione flash mob
24) Brand reputation
25) Comunicazione/eventi in store
26) Ufficio stampa
27) Distribuzione materiale informativo e promozionale
28) CRM (Customer Relationship Management)
29) Realizzazione eventi on line
30) Pubblicità locale, azioni co-marketing, iniziative sul territorio
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Campanha publicitária a favor do meio ambiente 
sabato, 23 marzo, 2013, 15:20 - Generale


A Hora do Planeta, ato simbólico no qual governos, empresas e população demonstram a sua preocupação com o aquecimento global.
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