The Social Home Tour 
venerdì, 29 marzo, 2013, 13:17 - Social networks




Come mixare i social network con un progetto immobiliare di condomini lussuosi a Rio de Janeiro?

C’è poco da fare: il mercato immobiliare non è molto eccitante, a livello creativo è piuttosto stantio, e tutti gli agenti immobiliari promettono sempre le stesse cose. Ecco perché è stata creata una campagna per offrire un “condominio su misura”, utilizzando le informazioni reperibili tramite Facebook.

L’idea ha creato un clima favorevole per la vendita, costruendo un rapporto positivo ed emozionale con il potenziale acquirente, e giocando sull’effetto sorpresa.

La cosa più interessante di questa campagna di questo tipo? È richiesto un budget basso, e non servono particolari competenze tecniche… ma solo un’idea davvero azzeccata!
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Coca-Cola “Happiness refill” 
giovedì, 28 marzo, 2013, 09:25 - Generale




This never before seen Coke machine is being installed in the Coca-Cola Concept Store on Copacabana beach, in Rio de Janeiro. The Happiness Refill appears to be a modern-looking Soda Machine, but it isnât. Instead of a cup, the consumer presses his mobile phone against the tap to receive data credits for free internet navigation (IMs, Facebook, Twitter, websites, etc) on a exclusive Coca Cola mobile browser. In Brazil, free wi-fi spots are not common, and most young people have pre-paid phones. This innovation was created by an integration of three of Ogilvyâs offices (Sao Paulo, Rio and Recife) and various disciplines (design, digital, mobile, advertising and activation). It provides a new way for the brand to reach out to a generation that wants to be connected every breathing minute of the day. After all, for young people, happiness means being connected.
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Polaroid (Finally) Launches iPhone App 
mercoledì, 27 marzo, 2013, 09:04 - Generale


Speaking of Polaroid, the ailing-but-once-awesome instant photo company has come out with its own iPhone app. And guess what? It’s yet another Instagram clone, only it’s not free and it even has extra in-app purchases.

The app is called Polamatic, and it lets you snap photos, add filters and grames, and then upload them to Facebook, Twitter, Flickr, Tumblr or Instagram (just like Instagram!). The schtick here is that the frames aren’t just any old Polaroid-ish
frames. No, they’re actual scans of “new, used, and vintage Polaroid frames.”

Polamatic comes with 12 effects, 12 frames and 12 different fonts which are used for the app’s only original feature: writing on a photograph’s chin. These are all included in the $1 asking price, and there are two more packs of 12 frames for $1 apiece, plus a 12-pack of filters for another $1.

I like the writing-on-pictures part of the app, and selling extra packs of frames and effects is fine (and probably what Instagram should have been doing all along). But it all comes a little too late. After all, why bother with this when you can have the real thing for free?


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Official Paramount video for Star Trek Into Darkness promo event during Earth Hour in London  
martedì, 26 marzo, 2013, 08:45 - Guerrilla marketing



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Pilao Coffee: Alarm clock app 
lunedì, 25 marzo, 2013, 08:18 - Generale




Pilao Coffee is a traditional Saralee’s brand coffee in Brazil. To promote their new 5 flavors they made an alarm clock app. Now you are going to wake up in a different and exciting way. There are 30 alarm clocks divided into 5 different flavours: Classic: you can wake up like your great grandparents used to be. Dark: wake up no matter what. Smooth: for an easy and refresh wake up. Decaf: wake up in a slowly way and Organic: wake up with the sounds of nature.The app is currently available on Apple and Android devices.
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