sabato, 20 aprile, 2013, 21:13 - Generale
Evian is bringing back the dancing tots. "Baby & Me," a new film from the brand, created by BETC Paris, starts with an adult catching his reflection in a bus window and seeing a baby version of himself looking back at him. When he finds a full-length mirror, he starts dancing, and so does the baby. Other passersby find the same thing happening to them, leading to a full-blown dance routine, set to "Here Comes the Hotstepper," which was remixed for the brand by artist Yuksek. Directorial duo "We Are From LA" shot the film.
The global brand campaign will include an outdoor/poster element that will feature portraits of adults and their baby versions facing each other, displayed in train stations and Metro platforms.
An app, "Baby & Me," created by the agency in collaboration with production company B-Reel, will be available starting mid-May, and will use facial recognition technology to transform uploaded pictures of adults into "baby versions."
Babies, have of course, been the cornerstone of Evian creative since 1998, when the brand launched "Waterbabies." Evian's "Roller Babies" is the third most-watched campaign of all time with 206 million views, behind the "Will It Blend" series with 230 million and Kony2012 with 220 million, according to Visible Measures.
| [ 0 trackbacks ] | permalink
Agency to Prospective Clients: Call Us or We'll Send a Drunken Zombie After You An offer they can't refuse?
venerdì, 19 aprile, 2013, 11:17 - Generale
This self-promotional clip from The Ungar Group, a boutique agency in Chicago, shows what might happen if you crossed Mad Men with The Walking Dead. You'd get a dapper, cigar-smoking, brandy-sipping, scab-faced ghoul who warns, "If you're looking for an advertising agency and don't meet with The Ungar Group, you'll regret it for the rest of your lives." Major props for infusing the initial pitch with a threatening tone and aura of hopelessness and decay. Such elements usually take at least a week to permeate agency-client relationships. Actually, lots of ad guys look like the withered zombie in this video. Pitching new business sucks the life right out of them.
| [ 0 trackbacks ] | permalink
giovedì, 18 aprile, 2013, 12:50 - Generale
So what the Dove Campaign for Real Beauty is is a campaign that inspires women to love their body and be comfortable with who they are and how they look. Since we were young, the media has drilled the idea of what beauty is and how we should look in order to be “beautiful.” We have to be slim, have smooth skin, and do our hair and make-up a certain way.
In most beauty ads, models have flawless skin. It is to convince us that with this product they are selling, we can achieve this look. Dove creates the following video to point out that technology and our ability to photoshop these day are what’s really creating “beauty”. They are distorting the faces of models in these ads to transform a normal-looking human being into the product look. The Dove Self Esteem Fund was created to change the western idea of beauty. They claim they want woman to feel positive about themselves and acknowledge that real beauty is what we are.
| [ 0 trackbacks ] | permalink
mercoledì, 17 aprile, 2013, 21:33 - Generale
Assista ao filme "Sereio", criado pela Loducca para a MTV, com o objetivo de incentivar o uso da camisinha.
Durante todo o ano, o bordão "#usacacete!" vai ser repetido pela emissora.
Além de comerciais (confira outros aqui e aqui) e vinhetas eletrônicas, os VJs vão divulgar a campanha durante a programação. Spots para rádio, ações nas redes sociais e a distribuição de camisinhas especialmente produzidas pela MTV completam a comunicação.
"Não dá mais para aceitar que alguém não use camisinha", afirma Fabio Saboya, diretor de criação da Loducca. "É para o bordão da MTV funcionar como um tapa na cara", defende Sérgio Mugnaini, também diretor de criação da agência.
| [ 0 trackbacks ] | permalink
martedì, 16 aprile, 2013, 12:28 - Generale
Apresentado como especialista em imprevistos em clima de ‘missao Impossível’ sem perder o bordao.
| [ 0 trackbacks ] | permalink
Indietro Altre notizie
