lunedì, 22 aprile, 2013, 12:15 - Generale
LinkedIn quietly continues to be a force in its section of the Internet space. It’s not a social network but it is. It’s just expanded online resumes but it’s more. Trying to describe LinkedIn and its potential is not easy.
One thing is certain though; it is working. ABCNews puts it this way which is pretty convincing.
LinkedIn’s approach has been highly successful so far. Although the Mountain View, Calif., company is about one-fifth the size of Facebook in terms of annual revenue and total users, its stock has been the hotter commodity on Wall Street. LinkedIn’s shares have nearly quadrupled since the company went public in May 2011, while Facebook’s stock has sunk by 30 percent from its initial public offering price 11 months ago.
The latest effort to expand its reach and to increase revenues comes in the growing area of mobile. LinkedIn has updated its mobile apps for iOS and Android and will now offer the chance to serve mobile ads to LinkedIn mobile users which make up about 27% of overall users at the moment.
LinkedIn will begin showing advertisements within the mobile app’s news stream as part of a “small test,” said LinkedIn spokeswoman Julie Inouye.
The new app, available for both the Apple Inc iPhone and for Android smartphones, makes it easier for smartphone users to interact with content in LinkedIn’s news stream, such as “liking” or commenting on a shared news story.
While we appreciate the ‘small test’ sentiment it’s not hard to see where this will lead. Every social network is coming to grips with mobile and its monetization (aside from Google+ but that’s Google’s M.O.). LinkedIn has set a standard of performance that is not about being sexy but more about being very effective. In the long run, effective usually outlasts sexy.
LinkedIn’s new app also will display photos and other graphics more prominently within a stream of updates. The stream will look similar to what people who frequent Facebook see on smartphones and tablet computers.
The revamped phone app was born out of LinkedIn’s belief that professional networking is growing as more people realize they can advance their careers by using online tools more effectively.
“Historically, people came to us only when they were trying to get a job,” Redfern said. “But now more people are coming to us on a daily basis to be great at what they do.”
Kudos to LinkedIn to doing what is right versus what is cool. In this world it may seem antithetical to ‘conventional wisdom’ but if you look real closely these days the ‘conventional wisdom’ is often short on convention and wisdom.
How are you using LinkedIn for your personal life? For your work? Is there room for growth for you in the service?
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domenica, 21 aprile, 2013, 19:26 - Social networks
Not sure what to say about this kind of ‘news’.
Let’s just chalk it up to branding and a day where ‘news’ in the online space means little.
The ‘news’ is that Facebook has changed their logo a little. Here is the old (on the left) to the new (on the right).
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sabato, 20 aprile, 2013, 21:13 - Generale
Evian is bringing back the dancing tots. "Baby & Me," a new film from the brand, created by BETC Paris, starts with an adult catching his reflection in a bus window and seeing a baby version of himself looking back at him. When he finds a full-length mirror, he starts dancing, and so does the baby. Other passersby find the same thing happening to them, leading to a full-blown dance routine, set to "Here Comes the Hotstepper," which was remixed for the brand by artist Yuksek. Directorial duo "We Are From LA" shot the film.
The global brand campaign will include an outdoor/poster element that will feature portraits of adults and their baby versions facing each other, displayed in train stations and Metro platforms.
An app, "Baby & Me," created by the agency in collaboration with production company B-Reel, will be available starting mid-May, and will use facial recognition technology to transform uploaded pictures of adults into "baby versions."
Babies, have of course, been the cornerstone of Evian creative since 1998, when the brand launched "Waterbabies." Evian's "Roller Babies" is the third most-watched campaign of all time with 206 million views, behind the "Will It Blend" series with 230 million and Kony2012 with 220 million, according to Visible Measures.
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Agency to Prospective Clients: Call Us or We'll Send a Drunken Zombie After You An offer they can't refuse?
venerdì, 19 aprile, 2013, 11:17 - Generale
This self-promotional clip from The Ungar Group, a boutique agency in Chicago, shows what might happen if you crossed Mad Men with The Walking Dead. You'd get a dapper, cigar-smoking, brandy-sipping, scab-faced ghoul who warns, "If you're looking for an advertising agency and don't meet with The Ungar Group, you'll regret it for the rest of your lives." Major props for infusing the initial pitch with a threatening tone and aura of hopelessness and decay. Such elements usually take at least a week to permeate agency-client relationships. Actually, lots of ad guys look like the withered zombie in this video. Pitching new business sucks the life right out of them.
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giovedì, 18 aprile, 2013, 12:50 - Generale
So what the Dove Campaign for Real Beauty is is a campaign that inspires women to love their body and be comfortable with who they are and how they look. Since we were young, the media has drilled the idea of what beauty is and how we should look in order to be “beautiful.” We have to be slim, have smooth skin, and do our hair and make-up a certain way.
In most beauty ads, models have flawless skin. It is to convince us that with this product they are selling, we can achieve this look. Dove creates the following video to point out that technology and our ability to photoshop these day are what’s really creating “beauty”. They are distorting the faces of models in these ads to transform a normal-looking human being into the product look. The Dove Self Esteem Fund was created to change the western idea of beauty. They claim they want woman to feel positive about themselves and acknowledge that real beauty is what we are.
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