Google Celebrates Moms With Poignant Ad for Mother's Day 
mercoledì, 8 maggio, 2013, 09:55 - Generale


Google traditionally does a special Google Doodle for Mother's Day. This year, it's adding another gift—the commercial below from creative agency Whirled, saluting moms for everything they do. As Procter & Gamble has learned in recent years, you really can't go wrong in giving mothers some love. And in fact, it's becoming a specialty for Whirled, too.


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Anti-abuse campaign uses lenticular printing to show different ad to adults, children 
martedì, 7 maggio, 2013, 09:40 - Generale


A new awareness campaign meant to stop child abuse (and help victims find support) is delivering its message in a unique way. The ANAR Foundation has turned to lenticular printing to create outdoor ads that appear differently to adults and children. Adults walking past the display will see an awareness message: "sometimes, child abuse is only visible to the child suffering it." When viewed from the average height of a 10-year-old child, however, the poster is totally different. It depicts a bruised victim of abuse with a message including ANAR's hotline number where kids can reach out for counseling. The benefits of the lenticular approach are two-fold; it allows the nonprofit to effectively deliver two messages to the public using a single advertisement. Even more important, exposing the hotline number only to children was an intentional choice meant to target kids that may be in the presence of an abuser. The video below demonstrates the campaign in action.

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Porteur Bikes: desconto em tinta solúvel nas ciclovias 
lunedì, 6 maggio, 2013, 10:06 - Generale


Muito bacana esta ideia da M&C Saatchi para promover as bicicletas Porteur: fizeram anúncios de desconto (10% off) usando tinta solúvel em água nas ciclovias. Com o passar do tempo o desconto ia sumindo.


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GE: Agent of Good /Connected Hospitals 
domenica, 5 maggio, 2013, 18:44 - Generale


O Agent Smith do filme Matrix é o protagonista deste comercial criado pela BBDO New York, produzido pela Chealsea Pictures com direção de David Gordon Green para mostrar a tecnologia inovadora da GE na área da saúde.


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Enjoy our marketing!!! 
sabato, 4 maggio, 2013, 18:22 - Marketing Street News

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