sabato, 11 maggio, 2013, 17:55 - Generale
In advance of the 2014 World Cup, Brazil is getting ready for its close up. And Brazilian prostitutes are getting ready for their own close ups — with a lot of English-speaking tourists.
As the country braces for an influx of soccer fans, according to Reuters, Brazilian prostitutes are signing up for free English classes being offered by a prostitute advocacy group in Belo Horizonte, one of the cities slated to host World Cup matches. “This is important for the dignity of the work, the women need to be able to negotiate a fair price and defend themselves,” Cida Vieira, president of the Minas Gerais state Association of Prostitutes, told Reuters. Prostitution is legal in Brazil and, as with past World Cups, they’re expecting a booming business during the soccer tournaments.
The group is seeking to expand their language offerings to include offer Spanish, French, Italian and even Portuguese classes (some of the city’s sex workers are immigrants who do not know Brazil’s primary language). Vieira said that 20 sex workers have already signed up for the courses and she expects at least 300 of the group’s 4,000 members to follow suit.
It may be the oldest profession in the world, but that doesn’t mean it can’t update its skill set.
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venerdì, 10 maggio, 2013, 09:21 - Generale
H&M TV Ads Feature Singer as a Blonde And Brunette; Study Shows One Performed Much Better
Blondes may or may not have more fun, but at least in the case of Beyonce, blonde makes for a more popular ad.
Last week H&M rolled out two ads [below] featuring the pop star. In one, her hair is blond and she's wearing a swimsuit, in the other it's brunette and she's wearing a revealing dress. Both ads feature the same song and similar dance routines.
The ad featuring Beyonce as a blonde scored significantly better with consumers, and 16% of consumers mentioned the singer by name, according to research from AceMetrix. In contrast, in the ad featuring Beyonce as a brunette, attention scores were lower and only 7% of consumers referenced the singer by name. Of course, it could be that the Beyonce in a bikini outperforms Beyonce in a wet, clinging dress.
Beyonce also appeared as a blonde in an ad for Pepsi recently. But whereas the H&M ads appealed to both women and men, the Pepsi ad generally scored better with women, according to AceMetrix, leaving men unimpressed.
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giovedì, 9 maggio, 2013, 11:31 - Generale
A "Spock vs. Spock" ad should, when considered logically, be a complete nerdfest packed with inside jokes only Star Trek superfans would appreciate. Instead, Audi's new spot, "The Challenge," is a charmingly bizarre vignette in which two of geek culture's greatest heroes refrain from taking themselves too seriously. "New Spock" Zachary Quinto plays his part pretty straight, leaving plenty of room for the original Vulcan, Leonard Nimoy, to be straight-up amazing. With his chaotic mop of hair, gravelly grumble of a voice and inspiring rendition of "The Ballad of Bilbo Baggins" (from the actor's second album, released in 1968), Nimoy steals every scene of this nearly three-minute oddity. The spot was created by agency PMK*BNC and Paulilu, the comedy team behind Dollar Shave Club's viral launch video.
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mercoledì, 8 maggio, 2013, 09:55 - Generale
Google traditionally does a special Google Doodle for Mother's Day. This year, it's adding another gift—the commercial below from creative agency Whirled, saluting moms for everything they do. As Procter & Gamble has learned in recent years, you really can't go wrong in giving mothers some love. And in fact, it's becoming a specialty for Whirled, too.
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martedì, 7 maggio, 2013, 09:40 - Generale
A new awareness campaign meant to stop child abuse (and help victims find support) is delivering its message in a unique way. The ANAR Foundation has turned to lenticular printing to create outdoor ads that appear differently to adults and children. Adults walking past the display will see an awareness message: "sometimes, child abuse is only visible to the child suffering it." When viewed from the average height of a 10-year-old child, however, the poster is totally different. It depicts a bruised victim of abuse with a message including ANAR's hotline number where kids can reach out for counseling. The benefits of the lenticular approach are two-fold; it allows the nonprofit to effectively deliver two messages to the public using a single advertisement. Even more important, exposing the hotline number only to children was an intentional choice meant to target kids that may be in the presence of an abuser. The video below demonstrates the campaign in action.
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