Ford Germany: Do Knot Forget 
sabato, 19 ottobre, 2013, 10:30 - Generale


Obviously Ford wants you to see that wires are bad, showing us 15 different types of wired knots and then ending with an amusing quote on the bottom of the ad “Do knot forget: Bluetooth comes with every new Ford Model”. This is a very smart approach, showing the consumer a common problem that they might have experienced and then giving them a solution in a very amusing way.
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Celcom Broadband: Coverage 
venerdì, 18 ottobre, 2013, 10:27 - Generale


Our next ad puts a very clever twist on a product. We all instantly recognize the Wi-Fi symbol but then notice it is built from famous monuments across the world, once we look further down we notice the product which is giving us Wifi. Once again it is something that says a lot without having to clutter up a whole canvas with different designs.
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Panasonic 3D TV: Dino 
giovedì, 17 ottobre, 2013, 10:10 - Generale


Here is another ad that has a lot going on but still is able to get its message across fairly easily. We will first notice the dinosaur in the trashed living room but then see the girl pointing at the TV, which will give us the impression that Panasonic’s 3D televisions are extremely realistic. The great art direction leads to the consumer understanding what product is on display almost instantly.
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Drive Safe 
mercoledì, 16 ottobre, 2013, 09:54 - Generale


Like stated earlier, ads can give off strong messages as well. In this ad we see a damaged human leg, but instead of bones and blood it looks more like a crashed car. This clever message shows us just what its quote says, "…Car accidents don’t just happen to cars".
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National Anti-Counterfeit Committee: Watch 
martedì, 15 ottobre, 2013, 11:02 - Generale


This is one of those ads which was mentioned in the introduction, something that isn’t necessarily selling something but rather giving of a message for a cause or a movement. Well this ad’s imagery gets the viewer involved enough to look towards the bottom and read about how counterfeiting finances organized crime.
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