lunedì, 21 ottobre, 2013, 11:28 - Generale
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domenica, 20 ottobre, 2013, 10:30 - Generale
This ad gets a strong message across in a graphic way. The blood spatter draws the viewer in and shows them that it is coming from the telephone, leading them to picture something gruesome happening to whoever the man is talking to. And then the quote puts it all together that you shouldn’t be on the phone while driving.
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sabato, 19 ottobre, 2013, 10:30 - Generale
Obviously Ford wants you to see that wires are bad, showing us 15 different types of wired knots and then ending with an amusing quote on the bottom of the ad “Do knot forget: Bluetooth comes with every new Ford Model”. This is a very smart approach, showing the consumer a common problem that they might have experienced and then giving them a solution in a very amusing way.
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venerdì, 18 ottobre, 2013, 10:27 - Generale
Our next ad puts a very clever twist on a product. We all instantly recognize the Wi-Fi symbol but then notice it is built from famous monuments across the world, once we look further down we notice the product which is giving us Wifi. Once again it is something that says a lot without having to clutter up a whole canvas with different designs.
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giovedì, 17 ottobre, 2013, 10:10 - Generale
Here is another ad that has a lot going on but still is able to get its message across fairly easily. We will first notice the dinosaur in the trashed living room but then see the girl pointing at the TV, which will give us the impression that Panasonic’s 3D televisions are extremely realistic. The great art direction leads to the consumer understanding what product is on display almost instantly.
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