lunedì, 4 novembre, 2013, 10:04 - Generale
Pode ser difícil encontrar alguém na balada que tenha os mesmos gostos que você. Pensando em aproximar casais nas festas, a agência Router criou a ação “Cupidity Cornetto”, para o sorvete da Kibon.
Na ativação realizada em diversas casas noturnas, o consumidor entrava em uma máquina semelhante a uma cabine de foto. Lá dentro, ele deveria responder um mini-questionário e tirar algumas fotos para preencher seu perfil. O “cupido digital” procurava em seu banco de dados e imprimia o perfil da pessoa com mais afinidades, além do endereço do Facebook da pessoa.
Para facilitar o encontro, os consumidores ganhavam pulseiras de neon de acordo com seu interesse (homem ou mulher). A partir de então, era só procurar a alma gêmea.
Veja o resultado da ação:
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domenica, 3 novembre, 2013, 06:21 - Generale
Apple pulls the wraps off a new poster to front today's event, which is believed to contain several big announcements - including new iPads and Macs.
Today is a big day for Apple enthusiasts. In the next few hours, the technology giants will be announcing a whole host of new products just in time for the Christmas shopping period. There are rumoured to be two new iPads announced, including a new Retina-screened iPad mini so the best iPad apps can be used in HD, and perhaps the mooted iPad 5's increased spec can win over creatives who doubt that it is a true designer's tool for using iPad drawing apps.
With every new announcement, Apple have a tendancy to reinvent their logo with an array of colours, executions and displays. Here, they've placed the iconic logo onto a background of brightly coloured leaves - producing one of their most eye-catching offerings yet.
The Cupertino company's previous event logo also utilised colours, and this turned out to be a less-than-subtle clue to the multi-coloured, plastic-shelled iPhone 5c which was announced in September. Could this similarly rainbow-hued backdrop mean multi-coloured iPads? We shall find out in just a few hours!
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sabato, 2 novembre, 2013, 05:14 - Street art
Spanish artist David de la Mano creates murals and street art with silhouettes, trees and other monochromatic imagery, much like this beautiful blue whale piece.
Much of his artwork is the result of a collaboration with fellow artist Pablo S. Herrero. The duo's striking pieces can be found spread across Norway, Peru, Uruguay and Spain.
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venerdì, 1 novembre, 2013, 05:04 - Street art
Street artist Pez (Spanish for fish) started painting in 1999 on the outskirts of Barcelona. Wanting to find a way to communicate and spread good vibes to the people of the city, Pez decided that his signature mark would be a fish character with a huge smile.
Since then, the artist has gone on to gain international recognition, exhibiting his work all around the globe. The last few years has also seen him create several new characters, including demons, angels and Martians. All have one thing in common - a huge and infectious smile.
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giovedì, 31 ottobre, 2013, 05:10 - Street art
Born in China, artist DALeast has spread his distinctive 3D technique of street art across public spaces all over the world. One of the most exciting talents to come out of the emerging Chinese urban art scene, DALeast's artwork depicts twisted metal animals interacting in a human world.
Filled with shading and movement, his vibrant, detailed pieces burst with energy. And his latest piece, depicting two deer bound together is no exception. The mural, called "One" in Chinese, represents the bond between two animals. Other DALeast artwork feature whales, lions, dragons and horses.
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